A well-crafted brand voice is the cornerstone of success in a hyper- competitive business landscape.
To ensure customers resonate with the voice when they are overwhelmed with choices, companies are vying for symbiotic improvement in lead acquisition, return on ad spend (ROAS), e-commerce sales, and brand awareness.
Mediática, a media agency, fulfills this need with its data-driven comprehensive media servicesthat promote increased lead generation, higher ROAS, and improved revenue and brand visibility. Itactsas a gateway to potential clients for universities, automotive dealers and manufacturers, banks, and insurance companiesacross Latin and South American markets like Peru, Ecuador, Bolivia, Chile, and Colombia.
“We leverage the power of data analytics to craft distinct marketing strategies for clients, helping them boost sales and gain a competitive edge in their respective industries,” says Julián Galeano, CEO of Mediática.
A prevailing trend in the Latin American markets is brands prioritizing ad investment on the number of transactions over revenue or ROAS. Mediática, a ROAS specialist, brings a shift in this mindset, ensuring clientsconcentrate on financial efficiency rather than the number of transactions.
This change in perspective is brought about by the media agency’s detailed methodology of handling a marketing campaign. Its team first conducts a thorough media audit to evaluate the client’s existing targeting strategies, including understanding the target audience’s demographics, interests, and behaviors across various media platforms.
We leverage the power of data analytics to craft distinct marketing strategies for clients, helping them boost sales and gain a competitive edge in their respective industries.
It integrates data from various sources, including a business’s stores, CRMs, and other essential platforms. Depending on each client’s infrastructure, Mediática identifies their media buying patterns and gains visibility into the actual purchase data, including the frequency and monetary value of transactions on their e-commerce sites.
Mediática’s data ingestion process extends to major media buying platforms like Google and programmatic advertising, enhancing its targeting capabilities. This integrated, data-driven approach helps clients witness marked improvements in their key performance indicators and execute the most effective, tailored advertising strategies to drive substantial business growth.
Reiterating this fact is Mediática’s journey with Nike. Historically reliant on partners for sales, the multinational sports brand recently launched its own e-commerce platform.
With Mediatica’s carefully devised marketing strategies, it has sustained sales through traditional stores and experienced a substantial surge in demand through its e-commerce channel. Currently running campaigns for Nike in three South American markets, Mediática is gearing up to drive campaigns in additional regions where the sports brand plans to directly launch its e-commerce platform in early 2024.
Apart from scripting numerous success stories, Mediática’s recognition as a Google Premier Partner, a distinction awarded to only the top three percent of the world’s best agencies, reflects its commitment to excellence in digital advertising.
Mediática also emphasizes continuous learning and skill development. With an average of more than 120 hours of training per year for each team member, it ensures its team enhances its overall skill set and stays at the forefront of industry trends andtechnologies.
Having extended its reach to Central America, the agency has been running campaigns for prominent clients in Costa Rica, Guatemala, Honduras, El Salvador, and the Dominican Republic. It has also opened new offices in Bogota and Santiago.
Along with this geographical expansion, Mediática is set to spearhead the development of retail media strategies. It intends to capitalize on emerging platforms like Rappi, Mercado Libre, Amazon and others to offer distinct avenues for clients to vitalize their marketing campaigns
In parallel, it is collaborating with Blaster, its programmatic advertisement partner, to automate the entire media buying process, specifically emphasizing streamlining traditional media transactions.
With its holistic approach to aligning financial goals, customer acquisition, and brand perception, Mediática is pioneering innovative marketing approaches that elevate a brand’s success within a rapidly evolving world of digital marketing. MT
