«Premier agencies have priority access to trainings, workshops with clients, direct involvement of Google staff in account management and optimization, and priority in receiving product betas.»

Each year, Google evaluates partners worldwide, agencies that achieve the best results in the development and execution of their actions have the opportunity to obtain the distinction of Google Partner Premier. This year, La Mediática joins the 3% of agencies in the world that make up the select program, in which Dart was already included last year.

Mercado Negro had an exclusive conversation with Julián Galeano, CEO of both agencies, who provided details about what it means to obtain such distinction, the advantages and benefits for clients, and the relevance of both La Mediática and Dart being part of the Google Partners program. Additionally, we delved into the use that the agency is making of ChatGPT and AI for media campaign development. Furthermore, we discussed the enhanced growth of La Mediática and Dart following their entry into the SAB MARKETING CONNECTIONS network of independent agencies.

Interview

What does it mean for La Mediática and Dart to obtain the distinction of Google Partner Premier?
Only 3% of agencies in the world achieve this distinction. We have two media agencies in the markets of Colombia, Ecuador, and Peru, and for both of them to achieve such an exclusive distinction is a huge accomplishment. It’s the first time for La Mediática, whereas Dart, which is also part of the same group, has achieved it for the second consecutive year. To accomplish this, both agencies had to go through a rigorous screening process by Google. We had to demonstrate certifications in all areas of knowledge of Google’s advertising solutions, maintain high levels of account optimization, and prove that clients have grown thanks to the results achieved.